BACKSPiN2026

Knoxville, TN
2026
BACKSPiN is a live music brand centered around human connection, being present in the moment, and creating lasting memories through shared experiences. Inspired by the UN Sustainable Development Goals of Good Health and Well-Being and Responsible Consumption and Production, I developed a brand that encourages concertgoers to step away from their phones and engage more fully with the people and music around them.

 The concept combines a reusable disposable camera shared among concertgoers with an app that allows users to revisit and relive their collective memories. The name BACKSPiN references both the replaying of a song on a DJ controller or vinyl record and the act of looking back on a meaningful experience. I hand-drew the logos to reflect the human, personal nature of the brand, carrying this idea of connection through the visual identity and brand applications.
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